Marketing Management

The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinarypers...

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Detalhes bibliográficos
Autor principal: KOTLER, P. (Author)
Outros Autores: KELLER, K.L (Author), CHERNEV, A. (Author)
Formato: Livro
Publicado em: Harlow: Pearson Education, c 2022.
Edição:16th ed.
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