Marketing management
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| منشور في: |
New York:
McGraw Hill,
c 2023.
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| الطبعة: | 4th ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 005 | 20250526082454.0 | ||
| 020 | |a 9781260598230 |c TZS 110,697/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8 MAR | ||
| 100 | |a MARSHALL, G.W (Author) | ||
| 245 | |a Marketing management |c /Greg W. Marshall and Mark W. Johnston | ||
| 250 | |a 4th ed. |b Student edition | ||
| 260 | |a New York: |b McGraw Hill, |c c 2023. | ||
| 300 | |a xxiv,435 p.: |b col. ill. ; |c 28 cm | ||
| 504 | |a Includes references and index p. 405 - 435 | ||
| 505 | |a Chapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling | ||
| 546 | |a eng. | ||
| 650 | |a Marketing | ||
| 650 | |a Market research | ||
| 650 | |a Market service | ||
| 700 | |a JOHNSON, M.W |c (Author) | ||
| 942 | |c BK | ||
| 999 | |c 10924 |d 10924 | ||