Marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York:
McGraw Hill,
c 2023.
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xxiv,435 p.: col. ill. ; 28 cm |
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| Bibliography: | Includes references and index p. 405 - 435 |
| ISBN: | 9781260598230 |