Brand management : mastering research, theory and practice

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theo...

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Detalhes bibliográficos
Autor principal:	HEDING, T.
Outros Autores:	KNUDTZEN, C.F, BJERRE, M.
Formato:	Livro
Publicado em:	London Routledge, Taylor & Francis Group : c 2020
Edição:	3rd ed.
Assuntos:	Brand name products Management Branding (Marketing) Management
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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