Brand management : mastering research, theory and practice
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theo...
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| Format: | Livre |
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London
Routledge, Taylor & Francis Group :
c 2020
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| Édition: | 3rd ed. |
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