Brand management : mastering research, theory and practice

Brand management : mastering research, theory and practice

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theo...

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Detalles Bibliográficos
Autor principal: HEDING, T.
Otros Autores: KNUDTZEN, C.F, BJERRE, M.
Formato: Libro
Publicado: London Routledge, Taylor & Francis Group : c 2020
Edición:3rd ed.
Materias:
Brand name products Management
Branding (Marketing)
Management
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