Brand management : mastering research, theory and practice

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theo...

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Библиографические подробности
Главный автор:	HEDING, T.
Другие авторы:	KNUDTZEN, C.F, BJERRE, M.
Формат:	‌
Опубликовано:	London Routledge, Taylor & Francis Group : c 2020
Редактирование:	3rd ed.
Предметы:	Brand name products Management Branding (Marketing) Management
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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