Cita APA (7a ed.)

HEDING, T., KNUDTZEN, C., & BJERRE, M. (2020). Brand management: Mastering research, theory and practice (3rd ed.). Routledge, Taylor & Francis Group.

Cita Chicago Style (17a ed.)

HEDING, T., C.F KNUDTZEN, y M. BJERRE. Brand Management: Mastering Research, Theory and Practice. 3rd ed. London: Routledge, Taylor & Francis Group, 2020.

Cita MLA (9a ed.)

HEDING, T., et al. Brand Management: Mastering Research, Theory and Practice. 3rd ed. Routledge, Taylor & Francis Group, 2020.