Global marketing management changes, new challenges and strategies/

Global marketing management changes, new challenges and strategies/

Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environmen...

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Détails bibliographiques
Auteur principal:	LEE, K.
Format:	Livre
Publié:	United Kingdom : Oxford university press, c 2012.
Édition:	3rd ed.
Sujets:	Marketing management Global marketing Consumer
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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