Global marketing management changes, new challenges and strategies/

Global marketing management changes, new challenges and strategies/

Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environmen...

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Bibliographic Details
Main Author:	LEE, K.
Format:	Book
Published:	United Kingdom : Oxford university press, c 2012.
Edition:	3rd ed.
Subjects:	Marketing management Global marketing Consumer
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