Global marketing management changes, new challenges and strategies/
Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environmen...
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Publicado em: |
United Kingdom :
Oxford university press,
c 2012.
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| Edição: | 3rd ed. |
| Assuntos: | |
| Tags: |
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 005 | 20250515112851.0 | ||
| 020 | |a 9780199609703 |c TZS 297,799/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.84 LEE |
| 100 | 1 | |a LEE, K. | |
| 245 | 1 | 0 | |a Global marketing management |b changes, new challenges and strategies/ |c Kiefer Lee and Steve carter |
| 250 | |a 3rd ed. | ||
| 260 | |a United Kingdom : |b Oxford university press, |c c 2012. | ||
| 300 | |a xxiv, 578 p. : |b col. ill. ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references and index (p. 563-578) | ||
| 520 | |a Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing management | |
| 650 | 0 | |a Global marketing | |
| 650 | 0 | |a Consumer | |
| 942 | |c BK | ||
| 999 | |c 10886 |d 10886 | ||