Global marketing management changes, new challenges and strategies/
Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environmen...
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| Autor principal: | |
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| Formato: | Libro |
| Publicado: |
United Kingdom :
Oxford university press,
c 2012.
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| Edición: | 3rd ed. |
| Materias: | |
| Etiquetas: |
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| Sumario: | Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment |
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| Descripción Física: | xxiv, 578 p. : col. ill. ; 29 cm. |
| Bibliografía: | Includes bibliographical references and index (p. 563-578) |
| ISBN: | 9780199609703 |