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| LEADER |
00000cam a22000004a 4500 |
| 005 |
20250515104008.0 |
| 020 |
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|a 9781847874993
|c TZS 116,008/=
|
| 040 |
|
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|a MUL
|b eng.
|e AACR
|
| 082 |
0 |
4 |
|a 658.8 BLY
|
| 100 |
1 |
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|a BLYTHE, J.
|
| 245 |
1 |
0 |
|a Key concepts in marketing /
|c Jim Blythe.
|
| 246 |
3 |
8 |
|a Marketing
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| 260 |
|
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|a London :
|b SAGE,
|c C 2009
|
| 300 |
|
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|a ix, 219 p. :
|b ill. ;
|c 22 cm.
|
| 500 |
|
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|a First published 2009 and reprinted 2014 (three times)
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 546 |
|
|
|a eng.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Customer
|
| 650 |
|
0 |
|a Marketing planning
|
| 650 |
|
0 |
|a Strategic planning
|
| 942 |
|
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|c BK
|
| 999 |
|
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|c 10883
|d 10883
|
