APA (7th ed.) Citation

BLYTHE, J. (2009). Key concepts in marketing. SAGE.

Chicago Style (17th ed.) Citation

BLYTHE, J. Key Concepts in Marketing. London: SAGE, 2009.

MLA (9th ed.) Citation

BLYTHE, J. Key Concepts in Marketing. SAGE, 2009.

Warning: These citations may not always be 100% accurate.