Services marketing : concepts, strategies, and cases /

Services marketing : concepts, strategies, and cases /

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Detalhes bibliográficos
Autor principal:	Hoffman, K. Douglas
Outros Autores:	Bateson, John
Formato:	Livro
Publicado em:	Boston: Cengage, c 2024.
Edição:	6th edition.
Assuntos:	Service industries Marketing Ethical issues in service marketing Customer complaining behavior
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