Services marketing : concepts, strategies, and cases /

Services marketing : concepts, strategies, and cases /

Enregistré dans:

Détails bibliographiques
Auteur principal:	Hoffman, K. Douglas
Autres auteurs:	Bateson, John
Format:	Livre
Publié:	Boston: Cengage, c 2024.
Édition:	6th edition.
Sujets:	Service industries Marketing Ethical issues in service marketing Customer complaining behavior
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

Services marketing : integrating customer focus across the firm /
par: Zeithaml, Valarie A.
Publié: (2006)

Services marketing : people, technology, strategy /
par: Lovelock, Christopher H.
Publié: (2022)

Services marketing : integrating customer focus across the firm /
par: Zeithaml, Valarie A.
Publié: (2006)

Customer services-marketing and the competitive environment/
par: Mayall,Carol
Publié: (1992)

Services marketing : integrating customer focus across the firm /
Publié: (2024)

Services marketing: integrating customer focus across the firm /
Publié: (2016)

Services marketing
par: Woodruffe Helen
Publié: (1995)

Marketing practices and principles /
Publié: (1995)

Principles of services marketing
par: Palmer, Adrian
Publié: (2001)

Services marketing /
par: Apte, Govind
Publié: (2004)

Services marketing : managing the service value chain /
par: Bruhn, Manfred
Publié: (2006)

Services marketing and management
par: Balaji, B
Publié: (2002)

Services marketing : the Indian perspective : text and readings
par: Shanker, Ravi
Publié: (2002)

Customer services : skills for success /
par: Lucas, Robert
Publié: (2023)

Customer services : skills for success /
par: Lucas, Robert
Publié: (2012)

Meeting customer needs
par: SMITH, I. (Author)
Publié: (2003)

Essentials of services marketing
par: Wirtz, Jochen
Publié: (2022)

Marketing investment management services : innovative strategies for capturing and keeping key institutional accounts/
Publié: (1992)

Service marketing : People, Technology, Strategy /
par: Lovelock, Christopher
Publié: (2006)

Marketing, customer services and business ethics
par: Mbura, Omari K.
Publié: (2004)

Strategic marketing : Creating competitive advantage /
par: West, Douglas
Publié: (2006)

Strategic marketing : Creating competitive advantage /
par: West, Douglas
Publié: (2006)

Marketing management
par: MARSHALL, G.W (Author)
Publié: (2023)

Defying the limits : reaching new heights in customer relationship management
Publié: (2000)

The service culture handbook : a step-by-step guide to getting your employees obsessed with customer service
par: Toister, Jeff
Publié: (2017)

Factors influencing generation Y of Tanzanian market towards postpaid mobile phone services
par: Venance, Paulina
Publié: (2024)

Factors influencing generation Y of Tanzanian market towards postpaid mobile phone services
par: Venance, Paulina
Publié: (2024)

Key concepts in marketing /
par: BLYTHE, J.
Publié: (2009)

Key concepts in marketing /
par: Blythe, Jim
Publié: (2009)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
par: Mushi, Onael W.
Publié: (2024)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
par: Mushi, Onael W.
Publié: (2024)

Financial Markets and Services /
par: Gordon, E.
Publié: (2009)

Financial Markets and Services /
par: Gordon, E.
Publié: (2014)

Services marketing /
par: Apte, Govind
Publié: (2004)

Customer relationship management: a global approach /
par: Chakravorti, Samit
Publié: (2023)

Consumer behavior /
par: SCHIFFMAN, L.G
Publié: (2019)

Marketing / A customer-centric approach
par: Sommers Montrose S.
Publié: (2007)

Customer-centric marketing : build relationships, create advocates and influence your customers /
par: Cundari, Aldo
Publié: (2015)

Principles and practice of marketing
par: Jobber, David
Publié: (2024)

Marketing management : analysis, planning, implementation, and control /
par: Kotler, Philip
Publié: (1988)