Services marketing : concepts, strategies, and cases /

Services marketing : concepts, strategies, and cases /

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Bibliographic Details
Main Author: Hoffman, K. Douglas
Other Authors: Bateson, John
Format: Book
Published: Boston: Cengage, c 2024.
Edition:6th edition.
Subjects:
Service industries Marketing
Ethical issues in service marketing
Customer complaining behavior
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Description
Item Description:Includes glossary (p.329-341)
Physical Description:xv, 352p. : ill. ; 30 cm.
Bibliography:Includes index (p.342-352)
ISBN:9780357718308
9780357718346

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