Hoffman, K. D., & Bateson, J. (2024). Services marketing: Concepts, strategies, and cases (6th edition.). Cengage.
Citazione stile Chigago Style (17a edizione)Hoffman, K. Douglas, e John Bateson. Services Marketing: Concepts, Strategies, and Cases. 6th edition. Boston: Cengage, 2024.
Citatione MLA (9a ed.)Hoffman, K. Douglas, e John Bateson. Services Marketing: Concepts, Strategies, and Cases. 6th edition. Cengage, 2024.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.