APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. (2024). Services marketing: Concepts, strategies, and cases (6th edition.). Cengage.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and John Bateson. Services Marketing: Concepts, Strategies, and Cases. 6th edition. Boston: Cengage, 2024.

MLA (9th ed.) Citation

Hoffman, K. Douglas, and John Bateson. Services Marketing: Concepts, Strategies, and Cases. 6th edition. Cengage, 2024.