Essentials of marketing research /

Essentials of marketing research /

"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--

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Détails bibliographiques
Auteur principal:	Hair, Joseph F., (University of South Alabama)
Autres auteurs:	Ortinau, David J., University of South Florida, Harrison, Dana E., East Tennessee State University
Format:	Livre
Édition:	Sixth edition.
Sujets:	Marketing research. Marketing survey
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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