Essentials of marketing research /

"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--

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Библиографические подробности
Главный автор: Hair, Joseph F., (University of South Alabama)
Другие авторы: Ortinau, David J., University of South Florida, Harrison, Dana E., East Tennessee State University
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Редактирование:Sixth edition.
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Описание
Итог:"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
Объем:xx, 428 pages : color illustrations ; 26 cm
Библиография:Includes bibliographical references and index.
ISBN:9781265217181
9781265788049