Research methods in business studies /

Research methods in business studies /

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This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and mot...

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Bibliographic Details
Main Author: Ghauri, Pervez
Other Authors: Grønhaug, Kjell, Strange, Roger
Format: Book
Published: New York : Cambridge University Press, 2020.
Edition:5th ed.
Subjects:
Business research
Management research
Research design
Data collection
Online Access:DOI: 10.1017/9781108762427
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Internet

DOI: 10.1017/9781108762427

Mzumbe University Main Campus Library

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Call Number: 650.072 GHA
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