Research methods in business studies /
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and mot...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| منشور في: |
New York :
Cambridge University Press,
2020.
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| الطبعة: | 5th ed. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | DOI: 10.1017/9781108762427 |
| الوسوم: |
إضافة وسم
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20250513091127.0 | ||
| 020 | |a 9781108708241 |c TZS 154,405/= | ||
| 020 | |a 9781108486743 | ||
| 020 | |a 1108486746 | ||
| 020 | |a 1108708242 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 650.072 GHA |
| 100 | 1 | |a Ghauri, Pervez | |
| 245 | 1 | 0 | |a Research methods in business studies / |c Pervez Ghauri ( Author) and Kjell Grønhaug ( Author). |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b Cambridge University Press, |c 2020. | ||
| 300 | |a xix, 327 p. : |b ill. , chart ; |c 25 cm. | ||
| 504 | |a Includes references (p. 303-318) and index (p. 320-327). | ||
| 505 | |a Part I: Challenges and ambiguities of business research: Introduction. Research in business studies Part II: The Research Process. The research process Research problems Research design Measurements Part III: Implementation. Data collection for qualitative research Qualitative data analysis Data collection for quantitative research Description and preliminary analysis of quantitative data Multiple regression Additional methods of quantitative analysis Cross-cultural research Writing the final report | ||
| 520 | |a This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations. Includes five new and dedicated chapters on qualitative and quantitative data collection and analysis Includes even more examples and exercises in each chapter provides practical guidelines for dissertation and report writing | ||
| 546 | |a eng. | ||
| 650 | 0 | 0 | |a Business research |
| 650 | 0 | 0 | |a Management research |
| 650 | 0 | 0 | |a Research design |
| 650 | 0 | 0 | |a Data collection |
| 700 | 1 | |a Grønhaug, Kjell | |
| 700 | 1 | |a Strange, Roger | |
| 856 | |u DOI: 10.1017/9781108762427 | ||
| 942 | |c BK | ||
| 999 | |c 10843 |d 10843 | ||