Essentials of services marketing

Essentials of services marketing

For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...

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Библиографические подробности
Главный автор:	Wirtz, Jochen
Другие авторы:	Lovelock, Christopher (Author), Chew, Patricia (Author)
Формат:	‌
Опубликовано:	Pearson Education, Limited Harlow 2022.
Редактирование:	4th ed.
Предметы:	Essentials of Services Marketing,
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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