Essentials of services marketing

Essentials of services marketing

For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...

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Bibliographic Details
Main Author:	Wirtz, Jochen
Other Authors:	Lovelock, Christopher (Author), Chew, Patricia (Author)
Format:	Book
Published:	Pearson Education, Limited Harlow 2022.
Edition:	4th ed.
Subjects:	Essentials of Services Marketing,
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