Essentials of services marketing

Essentials of services marketing

For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Wirtz, Jochen
مؤلفون آخرون:	Lovelock, Christopher (Author), Chew, Patricia (Author)
التنسيق:	كتاب
منشور في:	Pearson Education, Limited Harlow 2022.
الطبعة:	4th ed.
الموضوعات:	Essentials of Services Marketing,
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

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