Essentials of services marketing
For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Publicado: |
Pearson Education, Limited
Harlow
2022.
|
| Edición: | 4th ed. |
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. |
|---|---|
| Descripción Física: | xxiii, 649 pg. Colored ill. 28 cm. |
| Bibliografía: | Includes index |
| ISBN: | 1292425199 9781292425160 1292425164 |