Cita APA (7a ed.)

Wirtz, J., Lovelock, C., & Chew, P. (2022). Essentials of services marketing (4th ed.). Harlow.

Cita Chicago Style (17a ed.)

Wirtz, Jochen, Christopher Lovelock, y Patricia Chew. Essentials of Services Marketing. 4th ed. Pearson Education, Limited: Harlow, 2022.

Cita MLA (9a ed.)

Wirtz, Jochen, et al. Essentials of Services Marketing. 4th ed. Harlow, 2022.