Consumer behavior

The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help p...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Ruvio, Ayalla
Outros Autores: Iacobucci, Dawn (Author)
Formato: Livro
Publicado em: Hoboken, John Wiley & Sons, Inc., 2024.
Assuntos:
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!