Consumer behavior

Consumer behavior

The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help p...

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Bibliographic Details
Main Author:	Ruvio, Ayalla
Other Authors:	Iacobucci, Dawn (Author)
Format:	Book
Published:	Hoboken, John Wiley & Sons, Inc., 2024.
Subjects:	Consumer behavior Consumer motivation and emotion Consumers > attitude
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