Consumer behavior
The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help p...
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| Format: | Book |
| Published: |
Hoboken,
John Wiley & Sons, Inc.,
2024.
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 005 | 20250507111017.0 | ||
| 020 | |a 1119912415 |c TZS 319,307/= | ||
| 020 | |a 9781119912415 |c TZS 319,307/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8342 RUV | ||
| 100 | |a Ruvio, Ayalla | ||
| 245 | |a Consumer behavior |c / Ayalla Ruvio and Dawn Iacobucci | ||
| 260 | |a Hoboken, |b John Wiley & Sons, Inc., |c 2024. | ||
| 300 | |a 368 p. : |b co. ill.; |c 26 cm. | ||
| 504 | |a Includes index |b Includes index | ||
| 520 | |a The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read | ||
| 546 | |a eng. | ||
| 650 | |a Consumer behavior | ||
| 650 | |a Consumer motivation and emotion | ||
| 650 | |a Consumers |v attitude | ||
| 700 | |a Iacobucci, Dawn |c (Author) | ||
| 942 | |c BK | ||
| 999 | |c 10833 |d 10833 | ||