Consumer behavior
The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help p...
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| Format: | Book |
| Published: |
Hoboken,
John Wiley & Sons, Inc.,
2024.
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| Summary: | The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read |
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| Physical Description: | 368 p. : co. ill.; 26 cm. |
| Bibliography: | Includes index |
| ISBN: | 1119912415 9781119912415 |