Corporate communication : a guide to theory and practice
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee commu...
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| Format: | Book |
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London :
SAGE,
2023.
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| Edition: | 7th ed. |
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Table of Contents:
- Introduction to Corporate Communication Defining Corporate Communication Corporate Communication in contemporary organizations Corporate Communication in a changing media environment Conceptual foundations Stakeholder management and communication Corporate identity, branding and corporate reputation Corporate communication in practice Communication strategy and strategic planning Research and measurement Specialist areas in corporate communication Media relations Employee communication Issues management Crisis communication Leadership and change communication Corporate social responsibility (CSR) and community relations