Corporate communication : a guide to theory and practice
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee commu...
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| Format: | Book |
| Published: |
London :
SAGE,
2023.
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| Edition: | 7th ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 005 | 20250605052419.0 | ||
| 020 | |a 9781529600025 |c TZS 161,425/= | ||
| 020 | |a 9781529600032 | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 651.7 COR | ||
| 100 | |a Cornelissen, Joep | ||
| 245 | |a Corporate communication : |b a guide to theory and practice |c / Joep Cornelissen (Author) | ||
| 250 | |a 7th ed. | ||
| 260 | |a London : |b SAGE, |c 2023. | ||
| 300 | |a xi, 327 p. : |b ill.; |c 25 cm. | ||
| 504 | |a Includes references and index | ||
| 505 | |a Introduction to Corporate Communication Defining Corporate Communication Corporate Communication in contemporary organizations Corporate Communication in a changing media environment Conceptual foundations Stakeholder management and communication Corporate identity, branding and corporate reputation Corporate communication in practice Communication strategy and strategic planning Research and measurement Specialist areas in corporate communication Media relations Employee communication Issues management Crisis communication Leadership and change communication Corporate social responsibility (CSR) and community relations | ||
| 520 | |a This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication. Updated case studies include Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations". Provided by publisher | ||
| 546 | |a eng. | ||
| 650 | |a Business communication | ||
| 650 | |a Communication in management | ||
| 650 | |a Public relations | ||
| 650 | |a Communication strategies | ||
| 942 | |c BK | ||
| 999 | |c 10815 |d 10815 | ||