Principles of services marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill,
c 2001
|
| Edition: | 2nd.ed |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9780077097486 |c TZs.39346.244 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.8 PAL | ||
| 100 | |a Palmer, Adrian | ||
| 245 | |a Principles of services marketing |c / Adrian Palmer | ||
| 250 | |a 2nd.ed | ||
| 260 | |a New York : |b McGraw-Hill, |c c 2001 | ||
| 300 | |a xx, 516 p. : |b ill.; |c 25 cm | ||
| 504 | |a Includes references and index | ||
| 546 | |a eng | ||
| 650 | |a Service industries--Marketing | ||
| 650 | |a Marketing--Management | ||
| 650 | |a Marketing | ||
| 942 | |c BK | ||
| 999 | |c 10451 |d 10451 | ||