Citazione Stile APA (7a Edizione)

Palmer, A. (2001). Principles of services marketing (2nd.ed.). McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

Palmer, Adrian. Principles of Services Marketing. 2nd.ed. New York: McGraw-Hill, 2001.

Citatione MLA (9a ed.)

Palmer, Adrian. Principles of Services Marketing. 2nd.ed. McGraw-Hill, 2001.