Palmer, A. (2001). Principles of services marketing (2nd.ed.). McGraw-Hill.
Style de citation Chicago (17e éd.)Palmer, Adrian. Principles of Services Marketing. 2nd.ed. New York: McGraw-Hill, 2001.
Style de citation MLA (9e éd.)Palmer, Adrian. Principles of Services Marketing. 2nd.ed. McGraw-Hill, 2001.
Attention : ces citations peuvent ne pas être correctes à 100%.