Cita APA (7a ed.)

Palmer, A. (2001). Principles of services marketing (2nd.ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Palmer, Adrian. Principles of Services Marketing. 2nd.ed. New York: McGraw-Hill, 2001.

Cita MLA (9a ed.)

Palmer, Adrian. Principles of Services Marketing. 2nd.ed. McGraw-Hill, 2001.