APA (7th ed.) Citation

Palmer, A. (2001). Principles of services marketing (2nd.ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Principles of Services Marketing. 2nd.ed. New York: McGraw-Hill, 2001.

MLA (9th ed.) Citation

Palmer, Adrian. Principles of Services Marketing. 2nd.ed. McGraw-Hill, 2001.