Marketing management : knowledge and skills /

Marketing management : knowledge and skills /

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Detalhes bibliográficos
Autor principal:	Peter, J. Paul
Outros Autores:	Donnelly, James H.
Formato:	Livro
Publicado em:	Chicago : Irwin, c1995.
Edição:	4th ed.
Colecção:	The Irwin series in marketing
Assuntos:	Marketing Marketing > Case studies.
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