Marketing management : knowledge and skills /
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| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Pubblicazione: |
Chicago :
Irwin,
c1995.
|
| Edizione: | 4th ed. |
| Serie: | The Irwin series in marketing
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| Soggetti: | |
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0256137277 |c TZS 50,000/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.8 PET |
| 100 | 1 | |a Peter, J. Paul. | |
| 245 | 1 | 0 | |a Marketing management : |b knowledge and skills / |c J. Paul Peter, James H. Donnelly, Jr. |
| 250 | |a 4th ed. | ||
| 260 | |a Chicago : |b Irwin, |c c1995. | ||
| 300 | |a xiii, 864 p. : |b some col. ill. ; |c 25 cm. | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 500 | |a "M M, analysis, cases, plans, text"--Cover. | ||
| 504 | |a Includes bibliographical references (p. [841]-852) and indexes. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Marketing |v Case studies. | |
| 700 | 1 | |a Donnelly, James H. | |
| 942 | |c BK | ||
| 999 | |c 10450 |d 10450 | ||