Marketing management : knowledge and skills /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Chicago :
Irwin,
c1995.
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| Edition: | 4th ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Item Description: | "M M, analysis, cases, plans, text"--Cover. |
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| Physical Description: | xiii, 864 p. : some col. ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. [841]-852) and indexes. |
| ISBN: | 0256137277 |