Peter, J. P., & Donnelly, J. H. (1995). Marketing management: Knowledge and skills (4th ed.). Irwin.
Style de citation Chicago (17e éd.)Peter, J. Paul, et James H. Donnelly. Marketing Management: Knowledge and Skills. 4th ed. Chicago: Irwin, 1995.
Style de citation MLA (9e éd.)Peter, J. Paul, et James H. Donnelly. Marketing Management: Knowledge and Skills. 4th ed. Irwin, 1995.
Attention : ces citations peuvent ne pas être correctes à 100%.