Cita APA (7a ed.)

Peter, J. P., & Donnelly, J. H. (1995). Marketing management: Knowledge and skills (4th ed.). Irwin.

Cita Chicago Style (17a ed.)

Peter, J. Paul, y James H. Donnelly. Marketing Management: Knowledge and Skills. 4th ed. Chicago: Irwin, 1995.

Cita MLA (9a ed.)

Peter, J. Paul, y James H. Donnelly. Marketing Management: Knowledge and Skills. 4th ed. Irwin, 1995.