APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (1995). Marketing management: Knowledge and skills (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 4th ed. Chicago: Irwin, 1995.

MLA (9th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 4th ed. Irwin, 1995.