Marketing today's academic library : a bold new approach to communicating with students /

Marketing today's academic library : a bold new approach to communicating with students /

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

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Détails bibliographiques
Auteur principal:	Mathews, Brian
Format:	Livre
Publié:	Chicago : American Library Association, c2009.
Sujets:	Academic libraries Libraries and students. Advertising Libraries. Public Relations. Marketing.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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