Marketing today's academic library : a bold new approach to communicating with students /

Marketing today's academic library : a bold new approach to communicating with students /

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

Full description

Saved in:

Bibliographic Details
Main Author:	Mathews, Brian
Format:	Book
Published:	Chicago : American Library Association, c2009.
Subjects:	Academic libraries Libraries and students. Advertising Libraries. Public Relations. Marketing.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Robots in academic libraries : advancements in library automation /
Published: (2013)

A practical guide to information literacy assessment for academic librarians /
Published: (2007)

Instant Web forms and surveys for academic libraries
by: Junion-Metz, Gail
Published: (2001)

Measuring quality : performance measurement in libraries /
by: Poll, Roswitha
Published: (2007)

Academic libraries in urban and metropolitan areas : a management handbook /
Published: (1992)

Providing library services for distance education students : a how-to-do-it manual /
by: Goodson, Carol F.
Published: (2001)

Collection management in academic libraries /
Published: (1996)

Library service : / brief guide to the use of the library facilities and library regulations
Published: (1973)

Library service : / brief guide to the use of the library facilities and library regulations
Published: (1973)

Involvement of library users in collection development of hybrid academic libraries in Tanzania
by: Mwilongo, Kardo
Published: (2024)

Cost management for university libraries : with attached CD-ROM /
by: Ceynowa, Klaus
Published: (2003)

Academic librarianship by design : a blended librarian's guide to the tools and techniques /
by: Bell, Steven J.
Published: (2007)

The failure of resource sharing in public libraries and alternative strategies for service /
by: Ballard, Thomas H.
Published: (1986)

Constraints facing African academic libraries in applying electronic security systems to protect library materials
by: Kotoroi, Gladness
Published: (2024)

Collection development guiding tools in academic libraries in Tanzania
by: Mwilongo, Kardo Joseph
Published: (2024)

Relegation and stock control in libraries /
by: Urquhart, J. A.
Published: (1976)

Library interior layout and design : proceedings of the seminar, held in Frederiksdal, Denmark, June 16-20, 1980 /
Published: (1982)

Libraries in the information society /
Published: (2002)

Microforms in libraries : a reader /
Published: (1975)

Library administration : theory and practice
by: Mittal R. L.
Published: (2007)

Libraries and learning resource centres
by: Edwards Brian
Published: (2009)

Information literacy education : a process approach : professionalising the pedagogical role of academic libraries /
by: Torras, Maria-Carme
Published: (2008)

World directory of biological and medical sciences libraries /
Published: (1988)

Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 /
Published: (2007)

Information management and organizational change in higher education : the impact on academic libraries /
Published: (1992)

Guidelines for legislative libraries /
by: Cuninghame, Keith
Published: (2009)

B. Lib. Guide : a complete source-book for certificate, diploma and bachelor's courses in library and information science
by: Lal, C.
Published: (2009)

Librarians and professional status : continuing professional development and academic libraries /
by: Roberts, Norman
Published: (1991)

Library management
by: Sharma, C. K.
Published: (2005)

Library manual
by: Kumar, Krishan
Published: (2008)

Managing electronic government information in libraries: issues and practices
Published: (2009)

Case studies in library and information science ethics /
by: Buchanan, Elizabeth A.
Published: (2009)

Systematic review on mobile technology in marketing academic libraries in developing countries
by: Mwilongo, Kardo Joseph
Published: (2024)

Learn library and society
by: Dhiman, Anil Kumar
Published: (2005)

Library administration and management
by: Kumar Krishnan
Published: (2005)

Learn library management
by: Dhiman, Anil Kumar
Published: (2005)

Library administration and management
by: Kumar, Krishan
Published: (1987)

Library without walls
by: Singh
Published: (2005)

The library security and safety guide to prevention, planning, and response
Published: (2009)

University libraries in developing countries : structure and function in regard to information transfer for science and technology : proceedings of the IFLA/Unesco Pre-Session Seminar for Librarians from Developing Countries, München, August 16-19, 1983 /
Published: (1985)