Marketing today's academic library : a bold new approach to communicating with students /

Marketing today's academic library : a bold new approach to communicating with students /

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Mathews, Brian
التنسيق:	كتاب
منشور في:	Chicago : American Library Association, c2009.
الموضوعات:	Academic libraries Libraries and students. Advertising Libraries. Public Relations. Marketing.
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

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Case studies in library and information science ethics /
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