Marketing today's academic library : a bold new approach to communicating with students /

Marketing today's academic library : a bold new approach to communicating with students /

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

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Dettagli Bibliografici
Autore principale:	Mathews, Brian
Natura:	Libro
Pubblicazione:	Chicago : American Library Association, c2009.
Soggetti:	Academic libraries Libraries and students. Advertising Libraries. Public Relations. Marketing.
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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