Marketing today's academic library : a bold new approach to communicating with students /

Marketing today's academic library : a bold new approach to communicating with students /

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

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Detalhes bibliográficos
Autor principal:	Mathews, Brian
Formato:	Livro
Publicado em:	Chicago : American Library Association, c2009.
Assuntos:	Academic libraries Libraries and students. Advertising Libraries. Public Relations. Marketing.
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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