Marketing today's academic library : a bold new approach to communicating with students /
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...
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| Опубликовано: |
Chicago :
American Library Association,
c2009.
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| Итог: | In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely |
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| Объем: | xv, 171 p. : ill. ; 23 cm. |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 9788170005964 |